by Sheree Evans (Healthinomics).
The best way to get more followers on Facebook these days is when your page is flooding with insights, and that’s no easy task.
We all know that Facebook is a social media channel heaving with many potential new customers or purchaser and it can become the best online home for your health and wellness business.
Facebook certainly gives your business one major benefit – a free online presence – and many opportunities to extend its influence beyond your existing client, family and friend connections.
Facebook As Of Today
Facebook has come a long way over the years and as a business owner, Facebook encourages you to think of your Page as a “digital storefront” that allows real Facebook fans to discover your business.
As of the 9th August of 2019, Facebook has 2.41 billion monthly active users, which makes this social media giant far too big to ignore.
* Number of monthly active Facebook users worldwide as of 9th August 2019 (in millions).
As a little fun fact for you, Social Media Today reports that Facebook adds 500,000 new users every day and 6 new profiles are created every second.
Now when you put it like that these numbers are quite convincing, imagine how effective Facebook advertising can be for your health and wellness business.
Why Your Business Needs a Facebook Page
By now you are starting to see that Facebook has a lot to offer.
The main benefits of creating a Facebook company page for your health and wellness business is that it’s free and versatile. Facebook allows you can connect with new customers, advertise your products and services, share information and use many of the platforms free page tools and insights. It also has inbuilt analytics, so you can track the efficiency of what you do.
Now, this statement is a big call but I honestly believe it. Current opinion-makers and influencers in online marketing believe that social is the new SEO.
There are 2 ways that I know that can validate this and it’s how many social media sites show up in Google search results and the other is the growing increase of social media factors that are now making up Googles overall SEO ranking by Moz. Remember not too long again that social factors were never part of Googles SEO ranking.
Keep in mind that Google will crawl your social profiles for data just like it crawls your website on the internet.
This ultimately leads me to the assumption that the pages and profiles you have on social media can influence your website’s ranking in search engine results.
Now that’s pretty powerful!
Therefore, your Facebook page not only helps you to personalize your relationships with your audience with the things you post and share but the more people who share your posts and invite others to like your page, the better Google’s opinion of your business’s website will be.
So in order to gain more authority to your social media pages, this makes it essential to get more followers on Facebook so you get more eyes on the content you share.
It’s also important for you to know that in a recent study by Neil Patel, has shown that “you may only be able to generate only 2 visitors a month for every 100 followers you have, but that scales as you grow your social following on every network.”
So what does this data actually mean for you and your business?
Well, it seems that there is no sense in giving so much weight to your Facebook business page without expanding its reach to more followers.
Makes sense really.
So now we can start getting into the juicy part of this article showing you some easy and free ways to increase your business’s Facebook page followers with these 7 GUARANTEED ways to get more followers on Facebook.
Now, remember these are not just one-off tasks to do, make sure you add them into your marketing plan to do monthly or quarterly.
1. Invite Friends to Like Your Page
Your friends and family will likely become your first real followers on Facebook after you create a Facebook page for your health and wellness business.
Simply invite them to like and follow your health and wellness business page and you’ll notice that Facebook will encourage you to do so too. After you’ve invited a certain number of people, people who have liked your page, their friends will see it in their newsfeeds and visit your page as well.
A little tip for you: Be sure to have a little bit of enticing content before the invitation takes place. You aim is to capture your potential follower’s attention and the best way to do it is with content that they may find valuable enough to follow your Facebook business page.
Here at Healthinomics, we have a library of ready-made social media images that you can download and post to your business page without working up a sweat.
We also have loads of FREEBIE social media images which you can download so this step has pretty much been done for you.
Your Facebook business page also allows you to schedule content for automatic posting, suggesting time slots that work best for specific types of content during the week. It’s a handy tool to explore before you start working to increase followers on Facebook.
2. Ask Your Email List to Follow You on Facebook
This is a simple but a goodie!
Don’t be shy to ask your existing email list to follow you on Facebook. Now it doesn’t have to be an email dedicated to asking your email list to like you on Facebook, but you could add it into every email that you send out as a parting note such;
“We’d / I’d love for you to like us/me on Facebook so I can share handy health and wellness related information that I know you will find valuable in your newsfeed – Add your Facebook page”
3. Find Followers in Facebook Groups
Now here’s a free little trick that can really help you gain new Facebook followers is to become a member of Facebook groups as your business page.
Then everything you post will appear under the name of your page with your logo. You’ll be able to discuss things and interact as your business page and, believe me, people will immediately visit your page once they see something new.
In fact, you’ll be able to invite anyone who engaged with your post to like your page:
It’s important to be seen as real and legit when wanting to be accepted into a group on Facebook and pass moderation which means you’ll need to fill in some information about yourself and follow the group’s rules.
The question you might be asking yourself is, is the time spent on doing this really working it?
Well, let me put it to you like this. Imagine your post or discussion goes viral in the group and gets more likes than you expected. The flow-on effect of this is that your post will immediately reach thousands of people whom you’ll be able to invite to follow your page. So yes it is worth it!
Here are some of the best practices when Facebook groups come into play.
Tip: If you want to make your page a little more personal for people in groups to relate to you, then change your profile photo from your business logo to a picture of yourself.
- When becoming a member of a group, choose to do this as your business page.
- Be sure to post content you think best fits the group’s interests.
- Don’t over spam – publish only relevant and good content.
- Ask questions and participate in the discussions. A group with active members will be sure to be interested in your page and click on it.
4. Post at the Right Time
Being aware of the right posting times is an effective way of getting more likes and shares on Facebook and expanding the reach of your page to new horizons of followers.
In April 2019, Zephoria collected information and updated a study saying that a spike in Facebook users’ activity falls on Thursdays and Fridays. During this time overall engagement rate tends to be 18% higher on Thursdays and Fridays, compared to other weekdays. Also, learn when to post on Facebook based on the healthcare sector in general.
Facebook Best Practices for HealthCare sector:
Timing is Everything – Posting when your audience will interact is the key.
According to SproutSocial, noon and 2 pm on Wednesday and 1-2 pm on Thursday are most engaged times on Facebook.
Days Matter – Monday-Friday posting works best.
Stories posted on Thursday and Friday get 18% more engagement so make the most of this time spot.
Consistency is Key – Fresh content like pictures, blog articles, and video daily. Don’t exceed more than 4 posts a day. (Minimum is 1-4 post per week)
If you need help with getting enough content to post once per day the check out our collection of ready-made social media content to get you started straight away.
Keep it short and simple – Your posts should be no longer than 250 characters or three lines of text.
Try posting “fill in the blank” posts – Fill in the blank post get 9x the response.
What’s your fav health and wellness treatment and why ______________.
Make the most of your cover photo – people who view your page pay more attention to your cover photo than your content according to a recent eye-tracking study. So make it catch or use it as a way to post specials, events or things you want people to pay attention to.
5. Partner With An Influencer In Your Area
You don’t always need to find Facebook followers manually and spend most of your time asking people to follow you. Sometimes it’s about working smart, not hard, by partnering with an influencer in your local area is a no-brainer.
One thing to remember is don’t be misled by a huge number of followers potential influencers may have, rather find someone whom people trust the most.
Check all the activity under the influencers’ posts to determine if their followers are real and if there’s trust.
In the world of influencers, there are three types of influencers, according to Social Media Today:
- Mega-influencers – these are famous people that have millions of followers.
- Macro-influencers – who have between 100K and 1 million followers.
- Micro-influencers – who have fewer than 100K followers.
It’s not about partnering with an influencer that is a mega-influencer, even micro-influencers who have fewer than 20K followers have great engagement rates and that’s really what you should be looking for.
To find an influencer, you can do a manual search for pages or people in your area that fit the profile of what you are looking for. Make sure that when you approach an influencer you have a clear vision of what you are after or trying to achieve. Be mindful some influencers partner with you for a cost per post and others will want to have a mutually beneficial arrangement.
6. Ask People to Tag Your Page
There are a number of ways to get Facebook followers and in addition to the ones mentioned above, you can ask people to @tag your page whenever someone shares your post.
For this to be even more effective, this method should go together with a call-to-action for people to follow your page. Otherwise, it might just bring you more traffic to your website instead of your Facebook business page.
Here’s an example of a private message you can use to ask people to tag your page:
Hi! It’s Sheree from Healthinomics. I follow your posts on social media and love that you posts are informative and entertaining. Thank you for sharing one of my posts and was hoping you could @tag my page in the post you shared as I’m trying to grow my following? Keep up the good work and thanks again! 🙂
As a handy tip, when you are sharing a post of someone else’s, make sure that you @tag them in the post that you share too just like what you are asking other people to do also. This will grab their attention and allow them to learn more about who you are and what you do also.
7. Using Automation Tools to Gain Followers on Facebook
It can be difficult to outperform or compete with your competitors in terms of post ideas and visual content especially if your business is new to Facebook or a small business owner.
You’ll need to post frequently and post eye-catching engaging content in order to start competing.
You can, however, kill two birds with one stone (so to speak), by using ready-made social media graphics that the team at Healthinomics create specifically for business owners in the health and wellness space.
By using ready-made social media content to start engaging with your audience on Facebook you will have officially saved yourself 20+ hours per week trying to create your own content. Remember it’s about working smart not hard!
So that’s how you can automate your social media content now to schedule your social media content you can use our other automation tool called SocialOmm.
This smart social media tool has many things a marketer needs to build a presence on social media, such as a handy feature called content discovery. This will allow you to find by keyword-targeted content such as articles and videos that your audience will find informative and of value.
SocialOmm is a social media scheduling tool specifically for health and wellness business owners and to also make your life a whole lot easier and to get you started we have added into our “Media” section a category called “Free Social Media Images”.
Once you have created your account you can feel free to start using these images by scheduling and sharing them to your social media pages and profile in just a few simple clicks.
To get an idea of how this automation tool works here is a video that helps you get to know how it all works 🙂
Keep your social media profiles active and updated with Healthinomics’ Ready-Made Social Media Bundles – designed to help you market your holistic nutrition business better and more professionally on social media with little to no effort.